This project represents a holistic new creation of a brand called DER VERRÜCKTE BUCHMACHER. The corporate identity shows a concept of a website as well as a complete corporate design manual in addition to mission statement, vision and corporate culture.

The brand is about upcycling old book covers by binding them into new products such as notebooks, calendars, or photo albums. The book covers are selected on the basis of their special features, such as valuable refinements or illustrations. The brand wants to promote sustainable thinking and to proceed in a particularly resource-saving way.