hej. hola. salut.

About me

My name is Daniela Gaulrapp, I am a media & communication designer (M.Eng.) based in Munich.

Besides my passion for illustration and calligraphy, my main focus is on the creation of print and digital products as well as visual branding, editorial design and stationery.

Thus, I achieve, via the holistic conception and idea development of high-quality, individual design solutions, a sustainable brand experience.

I love the tranquillity in details and this is reflected in all my work.

Whether in stationery or a brand, I find it particularly beautiful to bring out and emphasise that certain something. Perfection lies in imperfection and in a strong personality. That’s why no work is 100% fixed at the beginning, but develops in the course of the process and unfolds its full wholeness until the completion phase.

I work closely with my clients so that a direct exchange is possible at any time. Two weeks waiting time for an answer to an email? You won’t find that with me, because I like to work quickly.

Interested in working with me?

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Main focus

Corporate Design

For the conception and development of ideas for high-quality and individual design solutions, it is necessary to work out a functioning strategy (vision, mission & guiding principles) and to conduct research on target group and competitor analysis. On this basis, a coherent visual brand identity (mood board, logo design, typography, colour branding, illustrations & patterns, corporate manual/style guide, business stationery, company presentation) can be developed.


With great attention to detail, I am passionate about wedding stationery (save-the-date cards, invitation cards, reply cards, name cards, menu cards, thank you cards), invitation cards, greeting and congratulation cards and birth cards. My skills include possible printing methods (digital printing, offset, letterpress, white printing, risography, screen printing) and various finishing options (blind embossing, hot foil embossing digital or with embossing cliché, dried flowers, silk ribbons, etc.).

Editorial Design

In a publishing house I was able to gain a lot of experience in the layout of publications such as magazines, books, brochures, company reports and the development of advertisements. My focus is on developing a coherent, clear and visually interesting layout.


I also have expertise in the field of web design (UX, UI). The development of wireframes leads to a graphical, responsive optimised representation (desktop and mobile) of the landing page and the corresponding subpages.


Drawing has always been an important part of my life. Illustration offers the possibility of unlimited visual communication in a wide variety of styles. I am particularly passionate about botanical illustration and the organic, natural language of forms, but I also have the expertise to create comprehensible infographics.


Social Media

One of my great passions is social media design, especially on Instagram. The design of the feed (colour selection, design of graphic templates, development of highlight covers with individual illustrations) gives me particular pleasure.


Customer Reviews

The wedding stationery is a dream. For our invitation cards we got an individualized illustration on high quality Gmund Original Tactile rounded off with a beautiful hot foil stamping.
Cindy W.
Ms. Gaulrapp has an exceptional creativity and particularly well-founded specialist knowledge, which she always used in a profitable manner.
Michael G.
I am overjoyed with the composition that was individualized for me and my husband. Our personal ideal wishes were optimally implemented. Ms. Gaulrapp has mastered the craft of illustration down to the last detail.
Juliane S.
My orthopedic department has been given a modern and convincing new concept. The graphics, illustrations and photographic work required for the new-designed website have been extremely successful. I am happy to receive such good advice and comprehensive support.
Hartmut G.
Client & Mentor
I received a new logo that reflects me and my business as well as professional advice for my newly released, specially composed single and can therefore highly recommend the services of Ms. Gaulrapp.
Diana G.
Ms. Gaulrapp worked for us for well-known brands. She shows an extremely quick grasp and can innovatively put her creative skills into practice.
Andreas H.