My name is Daniela Gaulrapp, I am a media & communication designer (M.Eng.) based in Munich.
Besides my passion for illustration and calligraphy, my main focus is on the creation of print and digital products as well as visual branding, editorial design and stationery.
Thus, I achieve, via the holistic conception and idea development of high-quality, individual design solutions, a sustainable brand experience.
For the conception and development of ideas for high-quality and individual design solutions, it is necessary to work out a functioning strategy (vision, mission & guiding principles) and to conduct research on target group and competitor analysis. On this basis, a coherent visual brand identity (mood board, logo design, typography, colour branding, illustrations & patterns, corporate manual/style guide, business stationery, company presentation) can be developed.
With great attention to detail, I am passionate about wedding stationery (save-the-date cards, invitation cards, reply cards, name cards, menu cards, thank you cards), invitation cards, greeting and congratulation cards and birth cards. My skills include possible printing methods (digital printing, offset, letterpress, white printing, risography, screen printing) and various finishing options (blind embossing, hot foil embossing digital or with embossing cliché, dried flowers, silk ribbons, etc.).
In a publishing house I was able to gain a lot of experience in the layout of publications such as magazines, books, brochures, company reports and the development of advertisements. My focus is on developing a coherent, clear and visually interesting layout.
I also have expertise in the field of web design (UX, UI). The development of wireframes leads to a graphical, responsive optimised representation (desktop and mobile) of the landing page and the corresponding subpages.
Drawing has always been an important part of my life. Illustration offers the possibility of unlimited visual communication in a wide variety of styles. I am particularly passionate about botanical illustration and the organic, natural language of forms, but I also have the expertise to create comprehensible infographics.
One of my great passions is social media design, especially on Instagram. The design of the feed (colour selection, design of graphic templates, development of highlight covers with individual illustrations) gives me particular pleasure.